An advertisement for the honda civic hybrid featured gas mileage in the subheading (49 city/51 highway). the copy also noted that owners of this automobile may be eligible for a clean-fuel tax deduction. at the time this ad appeared, gas was more than $3.00 per gallon, which made the information important to consumers. this is an example of which type of appeal?
a. value-expressive appealb. comparative adc. two-sided messaged. utilitarian appeale. supportive appeal
Utilitarian appeal: The term "utilitarian appeal" is described as one of the rhetorical or psychological strategies that are responsible for emphasizing or signifying the benefits associated with some of the services or products related or connected to its "practical functionality". However, the utilitarian appeal is considered as a "rational appeal" instead of an "emotional appeal".
In the question above, the given statement represents "utilitarian appeal".