Consumers in some european countries prefer to buy top-loading clothes washers, while consumers in other europeon countries prefer front-loaders. in developing its strategy for marketing to these nations, lg had to implement a segmentation to make sure that its washers suited the tastes of the consumers in each of the european countries.
Market segmentation is placing potential customers into groups based on their characteristics.
The segments created may depend on similar interests, needs, or locations.
answer; i believe both technician (a) and (b) are correct; /// good luck